Art and Science of Product Innovation

Product InnovationCreating the “Impossible”

In my mind, the black art of innovation and the white science of problem solving go hand in hand to “create the impossible”. One needs both for a commercial outcome.

Famous artists follow two broad processes:

  • quick and creative – Picasso, Pollock
  • careful and methodical – Monet (he planted water lilies before painting them)

Both results are innovative: they create something new that hadn’t been before.
However, the probability of commercial success with the “careful and methodical” process is far higher, in my opinion. Here is why: Continue reading Art and Science of Product Innovation

Are your prospective customers obvious?

Nurturing LeadsIt is easy to lose prospective customers in a market of potentials. You are busy responding to leads. Those with the most value don’t always get the best attention.
Whats the simplest way to address this?

Nurturing prospects (often called leads) doesn’t have a one size fits all solution.
However, there is a proven process that will significantly help you.
Whats more, it’s a process that can be automated.

The principle is to have more “face time” with the prospective customer.
The catch is that you don’t want to become a nuisance.. and the time needs to add value.
The prospective customer has to “pull” for the information. You can’t push it.

Problem Unaware

Let’s stop and recall the relationship between the type of information a customer may request and where they are in the “brand” journey. Continue reading Are your prospective customers obvious?

If Henry Ford had a Smartphone

If-HENRY-FORD-had-a-Smart-phoneHenry Ford saved time through innovation and change. He is best known for the moving vehicle production line. The line moved at a set production pace. Workers had to keep up to the line.

To keep up to line speed, innovative vehicle assembly procedures were developed and perfected. Each change was simple but detailed. The details became routine.
Simplifying the routine gave improvement. However, the big gains were in more “thinking time”. More problems were solved. More time to implement innovation.

Nearly every business has a “Henry Ford” moving line. It is the digitisation of your work processes. This end-to-end set of processes should give the customer meaningful solutions on time and on spec. Every business has side processes that take people “off the production line”.

Many process steps use computer based applications. Some use digital communication. There is data collection internally and with the customer. How much time would you save if these steps were simplified? Continue reading If Henry Ford had a Smartphone