Response – can it be over the top?


Its hard to go over the top when you simplify communication

Younger people respond faster and with more brevity.
However, you may get 3 letter acronyms that take a few seconds to process. Once learned, they are fun.

This form of communication is usually short but maybe sometimes obscure!

Simplifying a business can be started with simpler communication. Lets start with email and break a few rules to get to “simple”:

  • Unless it’s a policy, don’t “CC” the crew. This loads up their inbox and takes more time.
  • If it is policy, keep the CC list as brief as possible.
  • Unless you are handling sensitive legal documents, abandon the footer disclaimer.
  • Keep your footer short with no images and best contact phone number.

Continue reading Response – can it be over the top?

Are your prospective customers obvious?

Nurturing LeadsIt is easy to lose prospective customers in a market of potentials. You are busy responding to leads. Those with the most value don’t always get the best attention.
Whats the simplest way to address this?

Nurturing prospects (often called leads) doesn’t have a one size fits all solution.
However, there is a proven process that will significantly help you.
Whats more, it’s a process that can be automated.

The principle is to have more “face time” with the prospective customer.
The catch is that you don’t want to become a nuisance.. and the time needs to add value.
The prospective customer has to “pull” for the information. You can’t push it.

Problem Unaware

Let’s stop and recall the relationship between the type of information a customer may request and where they are in the “brand” journey. Continue reading Are your prospective customers obvious?